savvy consumer

savvy consumer
марк. опытный [грамотный, продвинутый\] потребитель

A savvy consumer makes the same money as the person next door, but they live better than the other person. — Опытный потребитель зарабатывает столько же, как и его сосед, но живет лучше.

The savvy consumer is becoming more and more price-conscious and today, has the ability to get the best use of his money over the Internet. — Продвинутые потребители становятся все более чувствительны к цене товара и имеют возможность совершать наиболее выгодные покупки через интернет.

See:

Англо-русский экономический словарь.

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